Music

in a radio commercial the right music can either make the advert a hit or destroy it. There are alot of laws around the use of music in adverts such as copy-write. Without music adverts can be boring and wont grab the listeners attention and the listeners would not feel involved in the ad. choosing the correct music to express the advert can be difficult as the right song can be catchy and the advert wont be forgotten. Even if the radio station has a licencing agreement for a song to be played on the radio that usually wont cover the use of the song in an advert. If a radio station ever used an unlicensed song for an advert they will face being sued in court. When creating a radio add there are a few things that should be checked,

• Fair use. Using copyrighted material when it exceeds fair use is illegal. If the components of fair use are used then it has been exceeded. It is illegal to use music that hasent been authorized and the tune can be recognized. 
• Licensing. Through a licensing agreement it is possible to obtain permission to use copyrighted music. However this requires you to have two licenses, the firs is from a party that owns the copyright for the song. The second is from the party that owns the copyright for the recording. 
• The 7-second rule. Alot of radio advertisers follow the 7 second rule which is where you have to use a song for 7 seconds or less in order to use the song. However there is no legal basis for the 7 second rule bu any unauthorized inclusion of the music from a copyrighted song violates copyright law. 
• Strategies. Even though you cant escape copyright law altogether there are some ways that you can use to minimize the need for expensive licensing. One of the options are to compose your own music and have performed it by a hired musician, The second option is to purchase the copyright of the song but have it preformed by someone else other than the artist.