Production roles

creative producer - a creative producer is in charge of creating the advert. The job requires a combination of different skills due to the job being demanding and hard work,the creative producer must also have good understanding of how to reach the target audience for the product being sold. Depending on the size of the radio stations commercial producers can work for one station or a national team. in smaller stations the role may be given to the presenters. The role of the commercial producer can vary from station to station. They are all based in recording studios and offices although the job can sometimes call for them to work on location. They work with the clients and interpret the brief to create the advert. 

recording engineer - a recording engineer are based in the recording studio and there job is to produce recording of speech, sounds effects or music to be used in the advert. The job is very specific and requires you to have a good understanding of rhythm and timing in music. Most of the skills for this job can be learnt through college and university although you could be a runner for a recording studio and learn the work while on the job. As a recording engineer you can be expected to plan recording sessions as well as setting up the studio with the correct equipment  and adding effects to recordings.

copywriter -A copy writer is required to write scripts for radio adverts. They must have a good understanding of who the target audience of the advert is and how people listen and respond to adverts. The script for the advert must grab the audiences attention, most writers have experience in radio production which helps with there understanding of what is needed. Writers often oversee the voice recording so there script can sound how they wanted it to.

voice over artists (Voice actors,celebrities) - there job is to be the voice in the advert, most adverts use specialist voice actors or celebrity's, how there voice comes across in the advert can be down to the writer so the script is voiced how the writer wanted it to be. They must make sure they speak precise and clear so the audience can understand what they are saying.